During a frozen package redesign quaker tilted aunt jemima s head into a more upright position. Quaker introduced aunt jemima butter rich syrup. In 1989 the image of aunt jemima was updated by removing her headband and giving her pearl earrings and a lace collar.
Chris rutt one of the company s cofounders took the idea for the name and logo after watching a vaudeville show where the performer sang a song called aunt jemima in an apron head bandana. The image of aunt jemima has been pacified numerous times to reduce the racial stereotype to. Logo changed 6 times rooted in racial stereotype business insider although the history of aunt jemima depicted a wholesome and heart felt plantation woman perfectly content with fixin up some good eatin critics proclaim it is time to entirely deface the image altogether.
See more ideas about aunt jemima aunt aunt jemima pancakes. Oct 30 2012 explore barbara golden s board aunt jemima followed by 332 people on pinterest. To a more updated image with curled hair and.
The woman on the front of the quaker oats syrup who has gone from a handkerchief head scarf. Quaker oats plans to retire aunt jemima image. Jemima received a makeover in 1989 which saw branding remove the head scarf and changed her dress to what could be described as sunday best attire with pearl earrings and a collared dress.
In 1925 the aunt jemima image was a. At the beginning from its original logo design based on a minstrel song old aunt jemima in 1889 to the purchase of the logo by the quaker oats co. Washington jun 17 efe epa us food company quaker oats owned by pepsico on wednesday announced that it will change the racist name of its aunt jemima pancake mix syrup and other breakfast foods brand based on a racial stereotype and that product line s logo which is based on nancy green an african american cook who was born into slavery in 1834.
In 1989 quaker updated aunt jemima removing the woman in a head scarf and introducing the character which still appears on. Aunt jemima to change name and logo due to racial stereotyping. Although depictions vary over time they are similar to the common attire and physical features of mammy characters throughout history.
Her skin is dark and dewy with a pearly white smile.
Aunt jemima head scarf logo. Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant.
Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant.
