Aunt jemima is being rebranded with a new name and image parent company quaker oats has announced acknowledging that the face of the brand was based on a racial stereotype it was announced on wednesday morning that the line of pancake mix syrup and other breakfast foods will be debut a new look as part of quaker s push to to. But not everybody s happy about the decision including at least one relative of the woman who portrayed the aunt jemima character. In june quaker foods and pepsico announced plans to remove the image of aunt jemima from their product line citing the racist origins of the brand.
See more ideas about aunt jemima aunt jemima cookie jar aunt. Mar 13 2013 explore edna mcnellis s board aunt jemima collectables on pinterest. However aunt jemima will soon debut a new look as part of quaker s push for racial equality after the company acknowledged that the face of the brand was based on a racial stereotype.
The aunt jemima name and image have been featured on these products for 130 years. Pepsico is changing the name and marketing image of its aunt jemima pancake mix and syrup according to media reports. A bottle of aunt jemima syrup sits on a counter wednesday june 17 2020 in white plains n y.
We ll take a look and remove the review if it doesn t follow. 5 0 average based on 1 product rating. Details about aunt jemima lite syrup 24oz bottle new.
Aunt jemima lite syrup 24 fl oz. Aunt jemima lite syrup 24 fl oz. The firm will rename the aunt jemima line which features a smiling black woman on its packaging.
A hard look at aunt jemima quaker oats has also announced changes to its branding. With the new look and name to be revealed at a later date nbc reported. An aunt jemima syrup bottle.
Aunt jemima bottle new look. Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant. Her skin is dark and dewy with a pearly white smile. Although depictions vary over time they are similar to the common attire and physical features of mammy characters throughout history. Aunt jemima is being rebranded with a new name and image parent company quaker oats has announced acknowledging that the face of the brand was based on a racial stereotype.
Aunt jemima is being rebranded with a new name and image parent company quaker oats has announced acknowledging that the face of the brand was based on a racial stereotype. Although depictions vary over time they are similar to the common attire and physical features of mammy characters throughout history. Her skin is dark and dewy with a pearly white smile.
Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant.