After attending the show two grain company magnates decided aunt jemima would make an ideal brand ambassador. The logo s original inspiration was a minstrel show around the turn of the 19th century with a popular song called old aunt jemima being sung by a white man dressed as a black woman. The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer and reportedly sung by slaves.
Aunt jemima s appearance has evolved over time. The company s website said the logo started in 1890 and was based on nancy green a storyteller. The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer.
Her name was derived from a minstrel performer s vaudeville song called old aunt jemima and the first ever model for the logo. According to jezebel she simply embodied the racial stereotype of a female servant for while families called a mammy who nurtured the household s white kids at the expense of time to devote to her own children. Aunt jemima never actually existed that we know of.
The statement comes in the wake of pepsico pulling the logo and brand of its aunt jemima pancake mixes and syrup which portrays a stereotype of a black woman working as a servant or nanny to a. The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long. For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo.
Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21. On 17 june 2020 the owner of aunt jemima quaker a subsidiary. Butterworth s and namely aunt jemima said they would make changes to their logos packaging and even names following protests over systematic racism against them.
Starting in mid to late june 2020 many brands with mixed race characters incorporated into their branding including uncle ben s eskimo pie cream of wheat mrs. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico.
By 1915 it had become one of the most recognized brands in us history and changed us trademark law.
Aunt jemima old logo. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. The aunt jemima pancake mix debuted in 1889 the first ready mix.
The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
