We recognize aunt jemima s origins are based on a racial stereotype said a spokesperson in a statement. Quaker oats announced this week that it will retire the aunt jemima name and logo. Quaker oats the parent company of aunt jemima pancake mix and syrup says it will completely rebrand the line including changing the name and logo saying the current brand is based on a.
Based on the minstrel song old aunt jemima a tune reportedly sung by slaves quaker oats denotes on its website that the aunt jemima logo first appeared in 1890. The aunt jemima brand is more than 130 years old and its appearance has gone through many transformations over the years. The logo of the more than 130.
Pepsico inc will change the name and brand image of its aunt jemima pancake mix and syrup it said on wednesday dropping a mascot criticized for a racist history. The aunt jemima brand has been successful in america and across the globe becoming synonymous with. The aunt jemima brand is finally getting a new name and logo as quaker oats makes a statement.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. On 17 june 2020 the owner of aunt jemima quaker a subsidiary. Butterworth s and namely aunt jemima said they would make changes to their logos packaging and even names following protests over systematic racism against them.
Starting in mid to late june 2020 many brands with mixed race characters incorporated into their branding including uncle ben s eskimo pie cream of wheat mrs. Quaker oats the parent company of aunt jemima pancake mix and syrup says it will completely rebrand the line including changing the name and logo saying the current brand is based on a. In a move that seems wildly belated aunt jemima pancake products will undergo a rebrand after its makers acknowledged about 130 years in that the packaging and name lean heavily on a.
The company s website said the logo started in 1890 and was based on nancy green a storyteller. The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer.
