Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. 1933 anna robinson portrays aunt jemima at the second chicago world s fair she travels the country promoting aunt jemima and is able to make enough money to provide for her children and buy a 22 room house where she rents rooms to boarders. Green died at age 89 after.
Green s personification of aunt jemima and the character s mythology built by advertising executives earned davis and later quaker oats a great deal of profit. The origins of the aunt. However if you look at the history of aunt jemima and her advertising it narrates an american past that s not so picture perfect.
The aunt jemima pancake brand has been successful for decades stored in american kitchen cabinets as an easy and fast way to make a hearty family breakfast. The change will be phased in with the imagery discontinued for aunt jemima packaging in the last three months of 2020 followed by the change to whatever brand name and imagery takes its place ad age said. Aunt jemima is perhaps the oldest and most enduring example of a brand built on a black stereotype an outgrowth of old south plantation nostalgia and romance grounded in an idea about the.
Aunt jemima to retire image and name pepsico pancake brand aunt jemima is the latest brand to have a major overhaul in the wake of the racial injustice movement. 7 ad icon of the 20th century and said the image of a black woman smiling first graced boxes of pancake mix in the early 1890s. In 1999 ad age listed aunt jemima as the no.
Mount sterling in montgomery county kentucky age. November 17 1834 birth place. Nancy green birth date.
Green portray the character of aunt jemima in both reel and real life. For this she was hired by the r t davis milling company. She became popular for the mammy character for aunt jemima.
Prior to the aunt jemima role harper graduated from college at the age of 17 taught elementary school for 2 years high school mathematics for 10 years moved to new york city where she performed in the hot mikado in 1939 and harlem cavalcade in 1942 then toured europe during and after world war ii as one of the ginger snaps.
