The company s website said the logo started in 1890 and was based on nancy green a storyteller. The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer. In 1889 the creators of aunt jemima charles rutt and charles underwood sold the company to r t davis who soon found nancy green in chicago.
Nancy green was born into slavery in 1834 in montgomery county kentucky. In 1890 a former slave named nancy green was hired to be the spokesperson for aunt jemima brand food products. The company will announce the new name at a later date.
The new packaging will hit shelves by the fourth quarter of 2020. Quaker oats company is changing the name and marketing image of the 131 year old aunt jemima pancake mix and syrup. New york after more than 130 years aunt jemima is being removed from packaging for syrup and pancake mix.
Following the 1893 exposition she became a cook and for the prominent walker family in chicago who became familiar with her through the exposition. An ad from the march 1921 ladies home journal showcases the story of green s portrayal of aunt jemima at the 1893 chicago exhibition. The parent of quaker oats company which has owned the brand.
Pepsico said it will drop the image of aunt jemima and rebrand the line of pancake mix and syrup that has borne the name since 1889. Anna robinson is the aunt jemima you see in these 1940 s ads and she will forever be remembered as one of the most iconic faces in advertising for her time. Then in 1933 anna robinson made her debut as aunt jemima at the chicago century of progress exposition 4.
Aunt jemima modern version of the aunt jemima logo product type. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law.
The aunt jemima pancake mix debuted in 1889 the first ready mix.
Aunt jemima ads through the years. Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest. See more ideas about aunt jemima vintage advertisements aunt. Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
Aunt jemima is a brand of pancake mix syrup and other breakfast foods. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21.
See more ideas about aunt jemima vintage advertisements aunt. Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest.
