Plans to change the name of its aunt jemima pancake mix and syrup acknowledging that the 131 year old brand is rooted in racially problematic tropes. Butterworth s could follow suit as nationwide protests prompt a sudden corporate reckoning on institutionalized racism. The aunt jemima brand will be phased out and uncle ben s and mrs.
The logo has evolved over time with quaker dropping aunt jemima. The 130 year old breakfast brand s logo features a black woman named aunt jemima who was once dressed as a minstrel character. Quaker oats the parent company of aunt jemima pancake mix and syrup says it will completely rebrand the line including changing the name and logo saying the current brand is based on a.
We recognize aunt jemima s origins are based on a racial stereotype. The aunt jemima brand is getting a new name and removing its logo from syrup pancake mixes and other products. The brand s parent company pepsico acknowledged the brand was.
Aunt jemima is changing its name and logo after 130 years of using a black woman as the staple feature of the brand s marketing. Following quaker foods move to scrap the aunt jemima breakfast brand name over its racist image critics are also calling for the end of uncle ben s and mrs. Aunt jemima pancake products will undergo a rebrand after its makers acknowledged about 130 years in that the packaging and name lean heavily.
Aunt jemima is finally getting a new name. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law.
The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
The logo of the more than 130.
Aunt jemima new logo. Pepsico inc will change the name and brand image of its aunt jemima pancake mix and syrup it said on wednesday dropping a mascot criticized for a racist history.
Pepsico inc will change the name and brand image of its aunt jemima pancake mix and syrup it said on wednesday dropping a mascot criticized for a racist history.
