The more than 130 year old brand logo features an. New york june 18 pepsico inc said yesterday it will change the name and brand image of its aunt jemima pancake mix and syrup which have been criticised as racist amid a national debate over racial inequality in the united states. Butterworth s syrup cream of wheat and uncle ben s rice all feature racist imagery that dates back to the jim crow and slavery era.
Common household products such as aunt jemima pancake mix mrs. Aunt jemima a syrup and pancake mix brand will get a new name and image after quaker oats its parent company. A bottle of aunt jemima brand pancake syrup in new york on april 3 2020.
Butterworth s syrup makers announced they would be launching a brand and packaging review in response to concerns about racial stereotyping. Quaker oats is retiring the 131 year old aunt jemima brand saying the company recognizes the character s origins are based on a racial stereotype just hours later uncle ben s rice and mrs. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico.
By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
Quaker added many new items to the aunt jemima brand including syrup and frozen waffles. The brand has had many makeovers throughout its history with a couple of women portraying aunt jemima at the world s fair and disneyland. It was the world s first pancake ready mix.
The pancake mix was developed in 1889 by the pearl milling company. The company said new packaging will arrive in the forth quarter of 2020 the associated press reports. Quaker oats said it will change the name and marketing for aunt jemima pancake mix and syrup.
Aunt jemima will be removed from packaging for syrup and pancake mix after more than 130 years of existence according to the associated press.
Mrs butterworth vs aunt jemima pancake mix. Butterworth s is an american brand of syrups and pancake mixes it is previously owned by unilever but it is now owned by pinnacle food. The syrup was first marketed in 1961 and now is being distributed worldwide. Despite being commercialized as buttered syrup mrs. Butterworth s is only contain about 1 of butter.
Uncle ben s aunt jemima and mrs butterworth s products to get new look to remove racial stereotyping by dannielle maguire and wires posted fri friday 19 jun june 2020 at 7 05am fri friday 19 jun. 50 videos play all mix cat fight aunt jemima vs mrs butterworth youtube mrs. 100 pure maple syrup duration. Frederic buford 1 805 views.
Frederic buford 1 805 views. 100 pure maple syrup duration. 50 videos play all mix cat fight aunt jemima vs mrs butterworth youtube mrs.
Uncle ben s aunt jemima and mrs butterworth s products to get new look to remove racial stereotyping by dannielle maguire and wires posted fri friday 19 jun june 2020 at 7 05am fri friday 19 jun. Butterworth s is only contain about 1 of butter. Despite being commercialized as buttered syrup mrs.
The syrup was first marketed in 1961 and now is being distributed worldwide. Butterworth s is an american brand of syrups and pancake mixes it is previously owned by unilever but it is now owned by pinnacle food.
