The 130 year old brand features a black woman named aunt jemima who was originally dressed as a minstrel character. The aunt jemima brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial stereotype. Some celebrated july 4th virtually while others packed beaches despite.
Aunt jemima to change brand name and remove image based on a racial stereotype samantha schnurr 6 17 2020 us coronavirus. Aunt jemima pancakes aunt jemima vine aunt jemima meme aunt jemima commercial aunt jemima pancake mix aunt jemima waffles aunt jemima buttermilk pancakes aunt jemima donuts aunt jemima. Although depictions vary over time they are similar to the common attire and physical features of mammy characters throughout history.
Her skin is dark and dewy with a pearly white smile. Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant. Toward the end.
Aunt jemima will change its name and logo acknowledging the brand s origins rooted in a racial stereotype which hearkens back to nostalgia for the south in the times of slavery. What brought on this change. Expect to see syrup and pancake mix sans aunt jemima within the coming months along with an announcement about an official name change.
Now quaker the company behind this brand has announced it will remove the image of aunt jemima from its packaging and change the name. Aunt jemima has represented a quick breakfast for more than 130 years. The aunt jemima brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial.
Jun 17 2020 10 25 am. Aunt jemima is changing its name and twitter users suggest aunt karen the company is responding to backlash over its racist stereotype. Now after 131 years of using racist imagery quaker.
Aunt jemima syrup and pancake mix which was founded in 1889 has been using a image and look rooted in stereotypes that harken back to slavery.
Aunt jemima name change memes. Pepsico the parent company that makes and sells aunt jemima brand syrup and pancake batter decided to discontinue the aunt jemima product line because the name and imagery is based on racist stereotypes. The troubling history of this fictional figure is well documented coming straight out of a minstrel show but the companies making it were happy to sit by for the past 130 years and do.
The troubling history of this fictional figure is well documented coming straight out of a minstrel show but the companies making it were happy to sit by for the past 130 years and do. Pepsico the parent company that makes and sells aunt jemima brand syrup and pancake batter decided to discontinue the aunt jemima product line because the name and imagery is based on racist stereotypes.
