The character is based on an 1800s mammy a black servant in a white household. Aunt jemima s been a thing for more than 130 years now and its origins are deeply racist. The image of aunt jemima will be removed from packaging later in 2020 while the name change will happen at a later date.
On 17 june 2020 the owner of aunt jemima quaker a subsidiary of pepsico announced that the name is to be scrapped along with its logo and branding. Bottles of aunt jemima branded syrup stand on a store shelf inside of a shop in brooklyn june 17 2020. The aunt jemima logo changed six times before it was retired in 2020.
The logo of the more than 130 year old brand features. Said on wednesday it will change the name and brand image of its aunt jemima pancake mix and syrup dropping a mascot that has been criticized for a racist history amid a national debate over racial inequality in the united states. The candy face of aunt jemima more than likely floods you with blissful reminiscences of consuming pancakes with buddies after a sleepover or feasting on waffles on a sleepy sunday morning nevertheless few understand the brand is extremely problematic and.
For over 100 years aunt jemima has been well known for its buttery maple syrup and after all its considerably nostalgic brand. The aunt jemima character has roots in a minstrel song that romanticized the antebellum south. The aunt jemima character has roots in a minstrel song that romanticized the antebellum south.
Quaker oats announced it would retire the name and logo of its pancake mix and syrup brand. The company s website said the logo started in 1890 and was based on nancy green a storyteller. The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer.
Aunt jemima was first brought to life by nancy green a. The pancake mix debuted in 1889 and the inspiration for the logo featuring a black woman came from the minstrel song old aunt jemima. The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long.
For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo.
Aunt jemima syrup 80s logo. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. The aunt jemima pancake mix debuted in 1889 the first ready mix. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico.
It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix.
Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
