The 130 year old aunt jemima brand of pancake mix waffles and breakfast syrup will be no more the. Phillips renee cox liberation of aunt jemima and uncle ben 1998. In wake of aunt jemima rebrand nlc puts old sam rum logo under review murphy said there s some evidence to suggest the logo depicts the white founder of edward young and co which was the.
The company s website said the logo started in 1890 and was based on nancy green a storyteller. The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer. After 131 years the aunt jemima name and image will be scrubbed from syrup bottles pancake mix boxes and all other packaging because they are based on a racial stereotype quaker oats revealed.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Vintage aunt jemima mrs butterworth amber glass syrup bottle 8 w metal cap. Make offer aunt jemima syrup original bottle with original pancake mix retired.
Aunt jemima syrup original bottle with original pancake mix retired. The statement comes in the wake of pepsico pulling the logo and brand of its aunt. Elderly black man on the bottle.
In wake of aunt jemima rebrand nlc puts old sam rum logo under review. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law.
The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. In her 2015 new york times piece richardson explained that the brand s name and the original logo were inspired by a minstrel song old aunt jemima minstrel shows which were popular throughout.
Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21.
