The company s website said the logo started in 1890 and was based on nancy green a storyteller cook and missionary worker however the website fails to mention green was born into slavery. The more than 130 year old brand s origin and logo is based off the song old aunt jemima from a minstrel show performer and reportedly sung by slaves. The company s website said the logo started in 1890 and was based on nancy green a storyteller cook and missionary worker.
The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer and reportedly sung by slaves. Aunt jemima s appearance has evolved over time. Known to households everywhere as a line of pancake mixes and other breakfast products the company admitted that the logo for the eponymous aunt jemima line was based on a racial stereotype the decision came amid ongoing civil rights protests across the u s which started calling an end to police brutality after the death of 46 year old.
As we work to make progress toward racial equality. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21.
Aunt jemima was first brought to life by nancy green a. The pancake mix debuted in 1889 and the inspiration for the logo featuring a black woman came from the minstrel song old aunt jemima. After doing some research i learned that quaker oats trademark aunt jemima isn t the only brand on the market rooted in racist ideals.
When i was making vegan aunt jemima s pancakes a few weeks ago i took a quick look at the face on the package and realized that the depiction of aunt jemima looked more like a caricature depicted in a racist historical film than a real person. Now he s sharing his collection with the world. New racism museum reveals the ugly truth behind aunt jemima david pilgrim has spent decades collecting racist pictures signs and knickknacks.
This aunt jemima logo was an outgrowth of old south plantation nostalgia and romance grounded in an idea about the mammy a devoted and submissive servant who eagerly nurtured the children of. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
