After attending the show two grain company magnates decided aunt jemima would make an ideal brand ambassador. The logo s original inspiration was a minstrel show around the turn of the 19th century with a popular song called old aunt jemima being sung by a white man dressed as a black woman. Aunt jemima was first brought to life by nancy green a.
The pancake mix debuted in 1889 and the inspiration for the logo featuring a black woman came from the minstrel song old aunt jemima. The breakfast brand aunt jemima is removing its logo and will be renamed amid public outcry that the branding perpetuated a racist stereotype its parent company said wednesday. Today riché richardson an associate professor of african american literature in the africana studies and research center at cornell university has been calling for the change since she wrote a 2015 editorial for the new york times titled can we please finally get rid of aunt jemima.
The aunt jemima logo has long been criticized for portraying a negative stereotype. The logo of the more than 130. Pepsico inc will change the name and brand image of its aunt jemima pancake mix and syrup it said on wednesday dropping a mascot criticized for a racist history.
The image of aunt jemima will be removed from packaging later in 2020 while the name change will happen at a later date. On 17 june 2020 the owner of aunt jemima quaker a subsidiary of pepsico announced that the name is to be scrapped along with its logo and branding. The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long.
For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo. The brand s parent company pepsico acknowledged the brand was. Aunt jemima is changing its name and logo after 130 years of using a black woman as the staple feature of the brand s marketing.
It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix.
Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
Aunt jemima logo. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
