Nancy green march 4 1834 august 30 1923 was a storyteller cook activist and the first of many african american models hired to promote a corporate trademark as aunt jemima the famous aunt jemima recipe was not her recipe but she became the advertising world s first living trademark. Shipped with usps priority mail. Aunt jemima syrup original bottle 24 oz rare retired advertisement.
The first aunt jemima. But the real history of green and the aunt jemima brand tells a different story. Aunt jemima s move has prompted some critics to argue that removing the logo would be erasing the legacy and success of the brand s original model nancy green.
Aunt jemima syrup bottle multi color pancake syrup advertising aunt jemima doll distillery advertising bottles decanters jugs original pancake syrup advertising retired original beanie babies dairy advertising bottles containers red dairy advertising bottles containers dairy advertising bottle caps. In its press release the company said that packaging without the image of aunt jemima would begin to appear in the fourth quarter of the year and that after that the company would rebrand. Quaker oats is discontinuing the aunt jemima brand.
The times are changing. The brand emerged during the breakfast golden age that occurred during the industrial revolution. In 1890 the aunt jemima brand was introduced to american homes as the world s first self rising ready pancake mix.
Aunt jemima s advertising history. Anna robinson is the aunt jemima you see in these 1940 s ads and she will forever be remembered as one of the most iconic faces in advertising for her time. Then in 1933 anna robinson made her debut as aunt jemima at the chicago century of progress exposition 4.
Case in point a magazine ad from 1938 that depicted the white jones family lamenting the sorry state of mom s pancakes. The aunt jemima brand has long reflected the values of a less woke time. The first aunt jemima characters were a white man in blackface who performed at minstrels shows that stereotyped blacks in the late 1800s early 1900s.
Notice the obvious blackface.
Aunt jemima first advertisement. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. The aunt jemima pancake mix debuted in 1889 the first ready mix. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico.
An original ad for aunt jemima s pancakes 1909.
An original ad for aunt jemima s pancakes 1909. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law.
The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
