The company said at the time that it recognized the need for packaging that reflects the foundation and heart of our company culture but. In april land o lakes announced plans to drop the native american woman mia from its packaging after representing the company for nearly 100 years. Aunt jemima isn t the first controversial figure featured on food products to be removed this year.
The company announced the move wednesday morning that the syrup and pancake mix will get a new name and logo. Pepsico the parent company of quaker oats has announced that after 131 years the name aunt jemima and the logo for the breakfast brand are being retired. The brand which dates back to the 1890s originally.
New york wcbs 880 the aunt jemima brand of syrup and pancake mix is getting a makeover in an effort to make progress toward racial equality in a statement wednesday quaker oats said aunt jemima s origins are based on a racial stereotype and that the longstanding brand will get a new name and packaging nbc news reported. June 17 2020 june 17 2020 stephen ryan 172 views 0 comments new york cnn business quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Gone with the wind aunt jemima logo and brand are finished after 130 years.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype as we work to make progress toward racial equality. The company announced the move. Pepsico the parent company of quaker oats has announced that after 131 years the name aunt jemima and the logo for the breakfast brand are being retired.
The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long. For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico.
By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
The brand s parent company pepsico acknowledged the brand was.
Aunt jemima logo by year. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Aunt jemima is changing its name and logo after 130 years of using a black woman as the staple feature of the brand s marketing.
Aunt jemima is changing its name and logo after 130 years of using a black woman as the staple feature of the brand s marketing. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
