Butterworth s follow aunt jemima phasing out racial stereotypes in logos cnn june 17 2020 11 45 am. Uncle ben s and mrs. Pepsico will stop using the aunt jemima brand name and logo for its pancake mix and syrup as of the fourth quarter of the year.
Business pepsi to drop racial stereotype aunt jemima. Manage subscription login. Butterworth s joins aunt jemima and uncle ben s in rebranding their logos which have been criticized as promoting racist stereotypes.
Cream of wheat and mrs. Quaker oats which owns the 131 year old brand said it was making the packaging changes as it worked to make progress toward racial equality. I laughed because they paid me stockhold who is white donned.
The photo showing aunt jemima chained to the table is a 2008 self portrait by artist sally stockhold titled aunt jemima. The aunt jemima pancake mix brand got brushed into the dustbin after 131 years when its owner quaker oats acknowledged it was based on a racial stereotype. This goes for other branding.
It is just a great brand name that is an institution. Aunt jemima for one is not in any way an insult to anyone said a 65 year old new jersey woman. Mars inc which owns the uncle ben s rice brand noted in a statement that they have a responsibility to take a stand in helping to put an end to racial bias and injustices and that we recognize that.
Butterworth s announced coming overhauls to those products as well. Since the news of the aunt jemima brand broke on wednesday the makers of both the uncle ben s and mrs. Was aunt jemima chained to a table aunt jemima leg ankle chained to a table in mid june 2020 the aunt jemima s parent company quaker oats announced that they will be taking down the pancake and syrup brand following the racial stereotypes promoted by the brand s historical character.
Racial stereotypes aunt jemima chained to table. A photograph shows aunt jemima chained to a table. And pancake mix due to the brand s historical connections to racial stereotypes.
And pancake mix due to the brand s historical connections to racial stereotypes. A photograph shows aunt jemima chained to a table.