In her 2015 new york times piece richardson explained that the brand s name and the original logo were inspired by a minstrel song old aunt jemima minstrel shows which were popular throughout. Reuters brendan mcdermid pepsico s pancake brand aunt jemima will no longer use its picture of a black woman or the name aunt jemima. Bottles of aunt jemima syrup.
The name for the brand came from a song called old aunt jemima that rutt heard being sung by a blackface performer in a similar headscarf and clothing to what the model would eventually wear. Pepsico is changing the name and marketing image of its aunt jemima pancake mix and syrup according. A bottle of aunt jemima syrup sits on a counter wednesday june 17 2020 in white plains n y.
Is taking a second look at the logo which features an illustration commonly. The newfoundland and labrador liquor corp. In wake of aunt jemima rebrand nlc puts old sam rum logo under review.
Unfollow aunt jemima glass bottle to stop getting updates on your ebay feed. 74 results for aunt jemima glass bottle save aunt jemima glass bottle to get e mail alerts and updates on your ebay feed. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico.
By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
The company changed the character s image from a lowly cook to a corporate executive. In 2007 mars spent 20 million to redesign its famous rice packaging mascot uncle ben which had also been strongly criticized for adhering to racial stereotypes. Aunt jemima is one character of many used by mainstream brands that was designed using controversial pre civil rights iconography.
Vintage aunt jemima mrs butterworth amber glass syrup bottle 8 w metal cap.
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