Butterworth and rastus from cream of wheat may soon follow. Now comes word aunt jemima will no longer be on the pancake box she s going away and uncle ben mrs. On wednesday quaker oats announced it would end the aunt jemima brand name for its syrup.
B g foods has decided to reexamine its packaging as other brands look to change their logos and brand packaging too. The makers of cream of wheat said wednesday that they will conduct an immediate review of the brand s packaging which currently includes a smiling black chef. The company said in a statement that while work has been done over the years to update the brand in a manner intended to be appropriate and respectful we realize those changes.
Quaker oats spoke up first announcing in june that aunt jemima the name and face of the brand s syrup and pancake mix for more than 130 years would be no more. Mouse over to zoom. Vtg 1959 aunt jemima coffee cake corn bread easy mix advertisement print ad art.
10 00 5 00 shipping. Aunt jemima original pancake mix 2lb box exp 5 2021 discontinued product. The shows usually featured white actors in blackface but african american comedian billy kersands wrote and performed old aunt jemima.
In 1889 chris rutt started using the name aunt jemima to market his pancake flour after he heard the song old aunt jemima in a minstrel show. See more ideas about aunt jemima vintage advertisements aunt. Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest.
The name however has remained a pain. Brand owner quaker oats addressed some concerns about aunt jemima s image in the late 1980s when it gave her more of a modern housewife look sans do rag. Aunt jemima s freedom was negated or revoked in this role because of the character s persona as a plantation slave not a free black woman employed as a domestic.
Davis milling in the late 19 th century and later for quaker in the early 20 th century anna robinson truly helped turned the icon in to a household name and marketing force in 20 th century popular culture.
Aunt jemima box 1980s. Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant. Her skin is dark and dewy with a pearly white smile. Although depictions vary over time they are similar to the common attire and physical features of mammy characters throughout history. Anna robinson was hired to play aunt jemima for quaker s promotions at the chicago worlds fair in 1933.
Although nancy green popularized aunt jemima for r t.
Although nancy green popularized aunt jemima for r t. Anna robinson was hired to play aunt jemima for quaker s promotions at the chicago worlds fair in 1933. Although depictions vary over time they are similar to the common attire and physical features of mammy characters throughout history.
Her skin is dark and dewy with a pearly white smile. Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant.
