On wednesday quaker oats announced it would end the aunt jemima brand name for its syrup. B g foods has decided to reexamine its packaging as other brands look to change their logos and brand packaging too. The makers of cream of wheat said wednesday that they will conduct an immediate review of the brand s packaging which currently includes a smiling black chef.
Butterworth s packaging is intended to evoke the images of a loving grandmother conagra in a statement acknowledged that their packaging may be interpreted in a way that is wholly inconsistent with our values the announcement follows decisions by the parent companies of aunt jemima and. Butterworth s will undergo a brand review conagra brands announced wednesday. This is the story of the woman who became a food that became a product which became one of the most recognizable figures in history.
Before aunt jemima came to be an american icon an initial interest needed to be established. However when thinking of aunt jemima people often associate a person to the name not the pancakes. Crowds of protesters have defaced or even destroyed statues of notable figures from the civil war era confederate states of america founding fathers veterans and even.
The purge of aunt jemima comes as a wave of municipalities across the united states are removing historical monuments for similar complaints of racial insensitivity. Aunt jemima the breakfast food company is a brand which has long received criticism due to its logo that features a smiling black woman featured on its products. Relatives of aunt jemima actresses express concern history will be erased with rebranding quaker oats said that the new packaging will begin to appear in the fall and that a new name will be.
1933 anna robinson portrays aunt jemima at the second chicago world s fair she travels the country promoting aunt jemima and is able to make enough money to provide for her children and buy a 22 room house where she rents rooms to boarders. In 1889 the creators of aunt jemima charles rutt and charles underwood sold the company to r t davis who soon found nancy green in chicago. Nancy green was born into slavery in 1834 in montgomery county kentucky.
In 1890 a former slave named nancy green was hired to be the spokesperson for aunt jemima brand food products. Although depictions vary over time they are similar to the common attire and physical features of mammy characters throughout history. Her skin is dark and dewy with a pearly white smile.
Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant.
