Pepsico will change the name and brand image of its aunt jemima pancake mix and syrup dropping a mascot that has been. The aunt jemima image was supposed to be upgraded in 2016. Meanwhile pepsico which owns quaker oats told nbc that aunt jemima will also donate 5 million toward meaningful ongoing support and engagement in the black community.
The aunt jemima brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial. Quaker oats announced on wednesday that it is going to rename and rebrand its pancake brand aunt jemima amid growing backlash online because the name was based on a racial stereotype the brand founded in 1889 is built on images of a black female character that have often been criticized as offensive the new york times reported. The aunt jemima brand has been successful in america and across the globe becoming synonymous with.
The aunt jemima brand is finally getting a new name and logo as quaker oats makes a statement. The company said in a statement that the company regognizes aunt jemima s origins are based on a racial stereotype the 130 year old brand will get a new name and image according to the. It only took a national uprising and a viral tiktok to make the company behind aunt jemima realize that the 130 year old character which was inspired by.
The brand will get a new name and image. Quaker oats announced on wednesday that the. Aunt jemima syrup and pancake mix will be given a new name and image by quaker oats after the company acknowledged the brand s origins were racist.
Quaker oats the parent company of aunt jemima pancake mix and syrup says it will completely rebrand the line including changing the name and logo saying the current brand is based on a. The aunt jemima pancake and syrup brand will get a new name and image parent company quaker oats announced on wednesday because after 130 years of using the image somebody there finally realized.
