Butterworth s and cream of wheat announcing. Corporate mascots with racist origins have been dropping like flies over the last two days with food brands like aunt jemima uncle ben s mrs. According to the pr museum the term.
Just like aunt jemima the uncle ben character which has been displayed on the rice products since 1946 has long been criticized for its racist origins. Mars has explained that the uncle ben s logo which was first used in 1946 was named after an african american. Why are uncle ben s rice and aunt jemima s pancake syrup logos racist.
Uncle ben s owner mars is planning to change the rice maker s brand identity one of several food companies planning to overhaul logos and packaging that have long been criticized for. And aunt jemima pancakes and uncle ben s rice are not the only products on america s shelves that have racist connotations products like nestle s eskimo pies cream of wheat which also. Pepsico which merged with quaker.
Pancake and syrup maker aunt jemima is changing its name because its origins are based on racial stereotypes and uncle ben s products are also being rebranded. June 21 2020 at 1 37 p m. A look back at their racist origins published.
Butterworth s reveal plans to rebrand. Aunt jemima uncle ben s cream of wheat mrs. Uncle ben s aunt jemima and mrs butterworth s products to get new look to remove racial stereotyping by dannielle maguire and wires posted fri friday 19 jun june 2020 at 7 05am fri friday 19 jun.
Aunt jemima uncle ben land o lakes trader ming miss chiquita and the countless caricatures of black indigenous and other people of color baked into american popular culture are part of a. Lets begin with ben the image of the smiling. But have you ever wondered about their origins.
Uncle ben and aunt jemima have been staples in many homes across the us and beyond for decades.
