After 131 years quaker oats announced her presence in grocery stores is coming to an end. Amid the cultural shift following the death of george floyd aunt jemima is the latest longtime icon to be canceled due to the racist depiction that stemmed from mascot s creation. Since then the mascot has been compared to mammy a racist stereotype portraying a black woman who is content with slavery.
The aunt jemima mascot was created in the late 1800s and based off a minstrel song called aunt jemima a former slave named nancy green was hired to portray the character on the company s branding. See more ideas about aunt jemima vintage advertisements aunt. Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest.
The company announced the move wednesday morning that the syrup and pancake mix will get a new name and logo. Pepsico the parent company of quaker oats has announced that after 131 years the name aunt jemima and the logo for the breakfast brand are being retired. A statement released by pepsico acknowledges the controversial mascot is based on a racial stereotype.
Mgn wlne after 131 years pepsico is dropping the brand name and mascot of aunt jemima. She pointed out aunt jemima went through a similar transformation over the years having originally been inspired by a minstrel show song before evolving into a composite image of black actresses. Pepsico the parent company of quaker oats has announced that after 131 years the name aunt jemima and the mascot for the breakfast brand are being retired.
95 5 wsb atlanta s news talk. After 131 years pepsico is dropping aunt jemima details are not yet available on the new brand name or packaging. Pepsico is retiring the controversial brand name and mascot aunt jemima.
Pepsico the parent company of quaker oats has announced that after 131 years the name aunt jemima and the mascot for the breakfast brand are being retired. Just as the formula for the mix has changed several times over the years so has the aunt jemima image. Jaffee a freelance artist from the bronx new york also designed one of the images of aunt jemima used by quaker oats to market the product into the mid 20th century.
The aunt jemima package was redesigned around the new likeness.
