The breakfast brand aunt jemima is removing its logo and will be renamed amid public outcry that the branding perpetuated a racist stereotype its parent company said wednesday. Based on the minstrel song old aunt jemima a tune reportedly sung by slaves quaker oats denotes on its website that the aunt jemima logo first appeared in 1890. The aunt jemima brand is more than 130 years old and its appearance has gone through many transformations over the years.
Let s explore the coded meaning of the aunt jemima logo and how it s evolved over the years. Aunt jemima s parent company quaker oats has officially decided to change the name and logo of their beloved maple syrup after 130 years of evoking tremendously racist undertones. Following quaker foods move to scrap the aunt jemima breakfast brand name over its racist image critics are also calling for the end of uncle ben s and mrs.
The logo of the more than 130 year old brand features. Said on wednesday it will change the name and brand image of its aunt jemima pancake mix and syrup dropping a mascot that has been criticized for a racist history amid a national debate over racial inequality in the united states. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico.
By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
