However aunt jemima will soon debut a new look as part of quaker s push for racial equality after the company acknowledged that the face of the brand was based on a racial stereotype. The aunt jemima name and image have been featured on these products for 130 years. Quaker oats announced on wednesday that the.
Aunt jemima syrup and pancake mix will be given a new name and image by quaker oats after the company acknowledged the brand s origins were racist. The familiar figure on pancake mixes and syrup will have a new gray streaked hair style minus the headband pearl earrings and a. Aunt jemima is going to have a new look her first in 21 years.
Aunt jemima is being rebranded with a new name and image parent company quaker oats has announced acknowledging that the face of the brand was based on a racial stereotype. 1979 aunt jemima lite syrup launches with a lite contest on television. Aunt jemima complete pancake waffle mix just add water and aunt jemima frozen french toast.
1970 the quaker oats company introduces two new items geared towards convenience. Just as the formula for the mix has changed several times over the years so has the aunt jemima image. Jaffee a freelance artist from the bronx new york also designed one of the images of aunt jemima used by quaker oats to market the product into the mid 20th century.
The aunt jemima package was redesigned around the new likeness. Quaker oats announced on wednesday that it is going to rename and rebrand its pancake brand aunt jemima amid growing backlash online because the name was based on a racial stereotype the brand founded in 1889 is built on images of a black female character that have often been criticized as offensive the new york times reported. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
Meanwhile pepsico which owns quaker oats told nbc that aunt jemima will also donate 5 million toward meaningful ongoing support and engagement in the black community. Quaker oats said in a statement that the longtime brand will remove the controversial image of aunt jemima from its line of maple syrups pancake mixes and other foods starting at the end of 2020.