In 1926 quaker oats purchased the aunt jemima mills company. Lillian richards of hawkins texas was an employee of quaker oats and she portrayed aunt jemima beginning in dallas in 1925. In doing so relatives of lillian richards who was the model for the brand s mascot expressed their concern about her legacy potentially slipping away.
Quaker oats announced in the wake of protests and the growing awareness of companies and respected figures with ties to slavery and racist backstories that it would be changing its aunt jemima logo. A family member and historian of lillian richards the original aunt jemima spokesperson released a statement pushing back against the rebranding. And that her popularity was based in the reality of plantation slavery.
It s important to understand aunt jemima existed in this world where she was as popular as ronald mcdonald is today. The iconic aunt jemima has long standing ties with the city of hawkins and a goodwill ambassador named lillian richard living in forney vera harris is the family historian for the richard family of hawkins and could hardly believe a big part of their family legacy the aunt jemima brand was about to be erased from. The iconic aunt jemima has long standing ties with the city of hawkins and a goodwill ambassador named lillian richard an east texas family is not happy about the brand changing of a popular.
Maintained by tamera contributor 46830348. 143359992 citing fouke cemetery hawkins wood county texas usa. Accessed memorial page for lillian aunt jemima richard williams 23 mar 1891 2 jul 1956 find a grave memorial no.
A lot of people want it removed. Family historian vera harris cannot believe the company is about to erase an important part of her family history and a part of black history. Lillian richard portrayed aunt jemima for years.
The brand is currently owned by the quaker oats company of chicago now a subsidiary of pepsico. The aunt jemima doctrine. The aunt jemima pancake mix debuted in 1889 the first ready mix and became one of the most recognized brands in us history by 1915 the brand had changed trademark law.
Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
Aunt jemima lillian richards. Lillian richard aka lillian richard williams march 23 1891 july 2 1956 was an american actress best known for portraying aunt jemima. Lillian richard who portrayed aunt jemima for 23 years. Courtesy of vera harris quaker oats announced earlier this month it s rebranding aunt jemima pancake mix and syrup because of its racist.
Courtesy of vera harris quaker oats announced earlier this month it s rebranding aunt jemima pancake mix and syrup because of its racist. Lillian richard who portrayed aunt jemima for 23 years. Lillian richard aka lillian richard williams march 23 1891 july 2 1956 was an american actress best known for portraying aunt jemima.
