The aunt jemima brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial. The aunt jemima brand has been successful in america and across the globe becoming synonymous with. The aunt jemima brand is finally getting a new name and logo as quaker oats makes a statement.
Pepsico bought quaker oats in. The aunt jemima brand was purchased by quaker oats in 1926. That will debut in the fall.
Pepsi hasn t yet revealed a new logo or brand name for the breakfast items. Quaker oats plans to give the pancake mix and syrup brand both a new name and new logo after. Aunt jemima as we know it will soon be a thing of the past.
It s been around since the late 1800s. Just as the formula for the mix has changed several times over the years so has the aunt jemima image. Jaffee a freelance artist from the bronx new york also designed one of the images of aunt jemima used by quaker oats to market the product into the mid 20th century.
The aunt jemima package was redesigned around the new likeness. As we work to make progress toward racial equality. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
We recognize aunt jemima s origins are based on a racial stereotype said a spokesperson in a statement. Quaker oats announced this week that it will retire the aunt jemima name and logo. It only took a national uprising and a viral tiktok to make the company behind aunt jemima realize that the 130 year old character which was inspired by.
The brand will get a new name and image.
Quaker oats aunt jemima new logo. Quaker oats the parent company of aunt jemima pancake mix and syrup says it will completely rebrand the line including changing the name and logo saying the current brand is based on a. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Quaker oats the parent company of aunt jemima pancake mix and syrup says it will completely rebrand the line including changing the name and logo saying the current brand is based on a.
