The 130 year old brand features a black woman named aunt jemima who was originally dressed as a minstrel character. The aunt jemima brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial stereotype. In 1889 the creators of aunt jemima charles rutt and charles underwood sold the company to r t davis who soon found nancy green in chicago.
Nancy green was born into slavery in 1834 in montgomery county kentucky. In 1890 a former slave named nancy green was hired to be the spokesperson for aunt jemima brand food products. The aunt jemima brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial.
In 1972 artist betye saar s the liberation of aunt jemima brought widespread attention to the issue. In 1968 the brand made a halfhearted and misguided change by altering the image to a thinner woman without a bandana. While the changes are finally happening now the racist history of the brand has not been in hiding.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. The name change will be announced at a later date and will quickly. Per the company s announcement packaging changes without the aunt jemima image will begin to appear throughout q4 of 2020.
New york aunt jemima the popular syrup and pancake mix brand that marketed itself with imagery of the slavery era south will get a new name and. Aunt jemima brand to change name and image. The aunt jemima logo changed six times before it was.
The most updated version of the brand image added pearl earrings and a white collar to the aunt jemima character according to chicago tribune. Just as the formula for the mix has changed several times over the years so has the aunt jemima image. Jaffee a freelance artist from the bronx new york also designed one of the images of aunt jemima used by quaker oats to market the product into the mid 20th century.
The aunt jemima package was redesigned around the new likeness.
Aunt jemima image changes. Aunt jemima will change name image. Uncle ben s also plans brand shift. Protests for racial justice quaker foods is retiring the name and logo of its 130 year old pancake and syrup.
Protests for racial justice quaker foods is retiring the name and logo of its 130 year old pancake and syrup. Uncle ben s also plans brand shift. Aunt jemima will change name image.
