Quaker the company behind the aunt jemima brand of syrup and other breakfast foods said wednesday it will rename this line of products and scrap the logo which includes an image of a black woman to make progress toward racial equality the aunt jemima name and image have been featured on these products for 130 years. Walt disney world and disneyland are putting splash mountain on the chopping block as well because the ride features characters from the 1946 film song of the south. Hours after it was announced that aunt jemima would be getting a makeover uncle ben s rice also indicated it would revamp its logo to be more inclusive.
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_image/image/66945919/AP20169457356730.0.jpg)
Aunt jemima portrayer anna robinson bettmann bettmann archive other archetypes invented around the same time were the black dandy an arrogant ostentatious man who tried to appear dignified but wasn t and jim crow a stereotypical slave the jezebel was a sexually promiscuous woman there was also the uncle tom character the male version of the mammy character. Aunt jemima the breakfast brand known for its syrup and pancake mix is getting a social justice makeover quaker oats announced wednesday that aunt jemima products will receive a name and logo change nbc news reported the company said aunt jemima s origins are based on a racial stereotype. The original design was based on nancy green someone who the site describes as a storyteller cook and missionary worker disregarding the fact that green was born into slavery.
Based on the minstrel song old aunt jemima a tune reportedly sung by slaves quaker oats denotes on its website that the aunt jemima logo first appeared in 1890. Quaker oats owned by pepsico released this morning that the aunt jemima brand will take their logo off their pancake box by the end of the year after recognizing that it is a racial stereotype dating back to when they first launched the pancake mix 130 years ago. Aunt jemima announces a makeover to denounce racial stereotypes.
The logo features a black woman named after a character from 19th century minstrel shows. After facing social media backlash for being a racist caricature quaker foods a unit of snacks and drinks giant pepsico announced wednesday it would retire aunt jemima for good. Aunt jemima has been the name and face of a pancake mix and syrup for more than 130 years but no longer.
In her 2015 new york times piece richardson explained that the brand s name and the original logo were inspired by a minstrel song old aunt jemima minstrel shows which were popular throughout. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Although depictions vary over time they are similar to the common attire and physical features of mammy characters throughout history.
Her skin is dark and dewy with a pearly white smile. Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant.
