Stevens july 2 2020 12 02am utc after quaker oats announced in june that the company would be removing the image of aunt jemima from its packaging and changing the name of the brand. Just as the formula for the mix has changed several times over the years so has the aunt jemima image. Jaffee a freelance artist from the bronx new york also designed one of the images of aunt jemima used by quaker oats to market the product into the mid 20th century.
The aunt jemima package was redesigned around the new likeness. When quaker oats announced last month that its iconic aunt jemima syrup and other food products would be rebranded it had some unexpected positive consequences for a suburban business owner. Quaker oats spoke up first announcing in june that aunt jemima the name and face of the brand s syrup and pancake mix for more than 130 years would be no more.
The aunt jemima image has evolved over the years to meet socially acceptable standards of the times but the brand could not shake its history of racial stereotypes and connections to slavery. The aunt jemima brand dates back to 1889 inspired by a minstrel song old aunt jemima and the original model for the woman on the packaging was a former slave named nancy green. This however is incorrect.
Some sources claim that quaker didn t use another actor to portray the role of aunt jemima until ten years after green s death. Davis milling company in 1926. Quaker oats bought the r t.
The company was ultimately renamed aunt jemima mills in 1914 and davis remained on the job until 1923. Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21. Media outlets including adage and adweek reported that the name and imagery on the 131 year old brand of pancake syrup and mix will change though it s not yet known to what.
Gray news pepsico the parent company of quaker oats said the aunt jemima brand name and imagery is coming to an end it announced wednesday. See more ideas about aunt jemima vintage advertisements aunt. Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest.