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According to the company by the end of this year its packaging will no longer feature the controversial aunt jemima. Aunt jemima is a familiar face at breakfast for more than a century will soon be a thing of the past quaker oats which is owned by pepsi announcing that they re getting rid of the 130 year old aunt jemima brand famous for pancake mixes maple syrup and other breakfast foods. The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long.
For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo. Green served pancakes to thousands of people. There were so many people interested in the aunt jemima exhibit police were called for crowd control.
Green s identity was first uncovered at the worlds columbian exposition in 1893. Davis combined the aunt jemima look with a catchy tune from the vaudeville circuit to make the aunt jemima brand. Many people prefer fake maple syrup the stickier alternative to the concentrated sap from sugar maple trees in a recent consumer survey the washington post found that while 27 percent of the americans polled liked real maple syrup nearly 70 percent preferred artificial versions 25 percent chose aunt jemima 24 percent picked mrs butterworth s and 14 percent preferred log cabin.
The aunt jemima brand has existed for 131 years but the pancake syrup was only introduced in 1966 and in the 1970s when high fructose corn syrup was invented that was quickly added to the. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law.
The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. Quaker oats announced earlier this week that it would change the aunt jemima name and the image of a black woman on its maple syrup bottles due to the origins of the name in a racist stereotype.
The candy face of aunt jemima more than likely floods you with blissful reminiscences of consuming pancakes with buddies after a sleepover or feasting on waffles on a sleepy sunday morning nevertheless few understand the brand is extremely problematic and.
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Pancake aunt jemima sauce marshmallow creme. For over 100 years aunt jemima has been well known for its buttery maple syrup and after all its considerably nostalgic brand.
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