Aunt jemima the breakfast food company is a brand which has long received criticism due to its logo that features a smiling black woman featured on its products. We recognize aunt jemima s origins are based on a racial stereotype said a spokesperson in a statement. Quaker oats announced this week that it will retire the aunt jemima name and logo.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Aunt jemima portrayer anna robinson bettmann bettmann archive other archetypes invented around the same time were the black dandy an arrogant ostentatious man who tried to appear dignified but wasn t and jim crow a stereotypical slave the jezebel was a sexually promiscuous woman there was also the uncle tom character the male version of the mammy character. July 1 2020 2 07 pm quaker oats will retire the aunt jemima name and appearance.
Emma balter june 30 2020 updated. Butterworth s and more vow to retire racist stereotypes in branding. Companies behind aunt jemima uncle ben s mrs.
Has not revealed what aunt jemima s new name or logo will be. The iconic aunt jemima brand will be changed and renamed because it perpetuates racist stereotypes. After 131 years the aunt jemima name and image will be scrubbed from syrup bottles pancake mix boxes and all other packaging because they are based on a racial stereotype quaker oats revealed.
Aunt jemima was first brought to life by nancy green a. The pancake mix debuted in 1889 and the inspiration for the logo featuring a black woman came from the minstrel song old aunt jemima. Quaker foods a subsidiary of pepsico announced that it would be reinventing aunt jemima after conceding that the brand s origins were based on a racial stereotype.
Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21.
