The images of these brands will be erased because it s racist to have a black person on a brand apparently. Butterworth s all that feature beloved brand who happen to be black are now slated for societal death. Aunt jemima uncle ben s and mrs.
Washington afp amid nationwide protests against racism major us food companies on wednesday said they would change the aunt jemima and uncle ben s brands both of which feature african american mascots the united states has a long history of racist caricatures of african americans and other minorities across popular culture though in recent decades those images have become. Uncle ben s owner mars is planning to change the rice maker s brand identity one of several food companies planning to overhaul logos and packaging that have long been criticized for. Mars which owns uncle ben s issued a statement on the product s brand evolution.
Said the product branding for uncle ben s rice will evolve while quaker oats said it will discontinue the aunt jemima pancake and syrup brand to fight racism wcnc reported. Joshua paladino liberty headlines mars inc. Butterworth s syrup cream of wheat and uncle ben s rice all feature racist imagery that dates back to the jim crow and slavery era.
Common household products such as aunt jemima pancake mix mrs. Lets begin with ben the image of the smiling. But have you ever wondered about their origins.
Uncle ben and aunt jemima have been staples in many homes across the us and beyond for decades. Elliot williams writes that in the midst of a national debate on life and death matters around racism and public safety fussing about the logo on instant rice may seem trivial. Moves by uncle ben s maker mars and quaker oats which owns the aunt jemima brand are an acknowledgment of the brands origins in racist stereotypes.
We have begun that work even before news of aunt jemima as recently as april 21 uncle ben s owners stood by their branding. Soon after the mars corporation told adweek it would be making a substantial visual change to its uncle ben s rice logo and that they actually thought of it first. Butterworth s and cream of wheat announc.
Corporate mascots with racist origins have been dropping like flies over the last two days with food brands like aunt jemima uncle ben s mrs.
