Real Person Aunt Jemima New Logo

Ethel ernestine harper was the last real face of aunt jemima syrup before becoming a black history teacher and. Last face of aunt jemima brand became first black history teacher in morristown. Following quaker foods move to scrap the aunt jemima breakfast brand name over its racist image critics are also calling for the end of uncle ben s and mrs.

Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21. After years of criticism that the aunt jemima label is a caricature of black women and promoted racist stereotypes quaker oats is finally taking action. Nancy green actually worked with the aunt jemima brand until 1923.

Aunt jemima is based on a real woman nancy green who was a storyteller cook and missionary worker. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype one with texas roots to a real person. The move follows quaker s decision to scrap the aunt jemima name and logo the company owned by pepsico acknowledged the brand has racist origins aunt jemima character was based off the mammie a.

In 1889 chris rutt and charles underwood developed the logo for a new ready made pancake mix. But the real history of green and the aunt jemima brand tells a different story. In a 2015 opinion piece for the new york times cornell university professor riché richardson said the logo was very much.

This wasn t the first time the aunt jemima logo came under criticism. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law.

The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. The move came after the 130 year old brand came under increasing pressure on.