Plans to change the name of its aunt jemima pancake mix and syrup acknowledging that the 131 year old brand is rooted in racially problematic tropes. Aunt jemima debuted in 1889. Quaker said the new name would quickly follow the first phase of packaging changes the press release did not indicate what plans the company had for the new brand.
The logo of the more than 130. Pepsico inc will change the name and brand image of its aunt jemima pancake mix and syrup it said on wednesday dropping a mascot criticized for a racist history. We recognize aunt jemima s origins are based on a racial stereotype.
The aunt jemima brand is getting a new name and removing its logo from syrup pancake mixes and other products. Quaker oats made the announcement wednesday with plans to replace the 130 year old brand which features a black woman named aunt jemima. The aunt jemima brand of syrup and pancake mix is getting a new name and image.
The company s quaker oats unit. Plans to change the name of its aunt jemima pancake mix and syrup acknowledging that the 131 year old brand is rooted in racially problematic tropes. Days earlier american satirical news outlet the onion published a fictional article about a similar announcement.
The image will be removed from packaging later in 2020 while the name change will happen at a later date. On june 17 2020 quaker oats announced that aunt jemima will be rebranded with a new name and image. The aunt jemima pancake and syrup brand will get a new name and image parent company quaker oats announced on wednesday because after 130 years of using the image somebody there finally realized.
What brought on this change. Expect to see syrup and pancake mix sans aunt jemima within the coming months along with an announcement about an official name change. Now quaker the company behind this brand has announced it will remove the image of aunt jemima from its packaging and change the name.
Aunt jemima has represented a quick breakfast for more than 130 years.
Aunt jemima new name. In a move that seems wildly belated aunt jemima pancake products will undergo a rebrand after its makers acknowledged about 130 years in that the packaging and name lean heavily on a.
In a move that seems wildly belated aunt jemima pancake products will undergo a rebrand after its makers acknowledged about 130 years in that the packaging and name lean heavily on a.
