Let s explore the coded meaning of the aunt jemima logo and how it s evolved over the years. Aunt jemima s parent company quaker oats has officially decided to change the name and logo of their beloved maple syrup after 130 years of evoking tremendously racist undertones. Following quaker foods move to scrap the aunt jemima breakfast brand name over its racist image critics are also calling for the end of uncle ben s and mrs.
It s still a secret or some aunt jemima. Only once long after her master s death did aunt jemima reveal her recipe. On the old plantation aunt jemima refused to reveal to a soul the secret of those light fragrant pancakes which she baked for her master and his guests.
Look for instance at some 1920s ad copy for aunt jemima batter. The logo of the more than 130 year old brand features. Said on wednesday it will change the name and brand image of its aunt jemima pancake mix and syrup dropping a mascot that has been criticized for a racist history amid a national debate over racial inequality in the united states.
It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix.
Aunt jemima is a brand of pancake mix syrup and other breakfast foods. The brand s parent company pepsico acknowledged the brand was. Aunt jemima is changing its name and logo after 130 years of using a black woman as the staple feature of the brand s marketing.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
