The company s website said the logo started in 1890 and was based on nancy green a storyteller. The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer. Washington jun 17 efe epa us food company quaker oats owned by pepsico on wednesday announced that it will change the racist name of its aunt jemima pancake mix syrup and other breakfast foods brand based on a racial stereotype and that product line s logo which is based on nancy green an african american cook who was born into slavery in 1834.
31 aunt jemima logos ranked in order of popularity and relevancy. Her name was derived from a minstrel performer s vaudeville song called old aunt jemima and the first ever model for the logo. According to jezebel she simply embodied the racial stereotype of a female servant for while families called a mammy who nurtured the household s white kids at the expense of time to devote to her own children.
Aunt jemima never actually existed that we know of. The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long. For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo.
After attending the show two grain company magnates decided aunt jemima would make an ideal brand ambassador. The logo s original inspiration was a minstrel show around the turn of the 19th century with a popular song called old aunt jemima being sung by a white man dressed as a black woman. The company s website said the logo started in 1890 and was based on nancy green a storyteller.
The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law.
The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
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Old aunt jemima logo 1980s. Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest.
Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest.
