That she was born into slavery and that the character is a mommy stereotype of black slaves. The aunt jemima i grew up watching overweight smiling wearing a headscarf was first encouraged by nancy green whom aunt jemima s website describes as a storyteller cook and missionary worker conveniently leaving the fact aside. That s right the iconic aunt jemima syrup will be renamed.
America s gold standard for delicious pancake topping goodness is getting a makeover. It s the end of an era. A bottle of aunt jemima syrup sits on a counter wednesday june 17 2020 in white plains n y.
A product image as the 130 year old brand features a black woman named aunt jemima who was originally dressed as a minstrel character the brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial stereotype on june 18 2020. Throughout the 1960s quaker oats lightened aunt jemima s skin and made her look thinner in print images. Aylene lewis was the last woman to portray aunt jemima on the company s behalf.
Quaker oats also took aunt jemima s name off the disneyland restaurant in 1970. The name however has remained a pain. Brand owner quaker oats addressed some concerns about aunt jemima s image in the late 1980s when it gave her more of a modern housewife look sans do rag.
See more ideas about aunt jemima vintage advertisements aunt. Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest. Over the years quaker oats made a few half hearted attempts to rebrand aunt jemima and ultimately erase the racist stereotypes that were associated with her image.
Aunt jemima s evolution sought to distance itself from its racist past but it wasn t enough. In 1889 the creators of aunt jemima charles rutt and charles underwood sold the company to r t davis who soon found nancy green in chicago. Nancy green was born into slavery in 1834 in montgomery county kentucky.
In 1890 a former slave named nancy green was hired to be the spokesperson for aunt jemima brand food products.
Evolution aunt jemima image. The most updated version of the brand image added pearl earrings and a white collar to the aunt jemima character according to chicago tribune. The aunt jemima logo changed six times before it was. The origins of the aunt jemima image reflect the mythical character mammy whose image is deeply rooted in the south and slavery. James webb young an advertising executive and illustrator n c wyeth were responsible for changing the aunt jemima trademark to an american advertising icon during the 1900s through the 1930s.
James webb young an advertising executive and illustrator n c wyeth were responsible for changing the aunt jemima trademark to an american advertising icon during the 1900s through the 1930s. The origins of the aunt jemima image reflect the mythical character mammy whose image is deeply rooted in the south and slavery. The aunt jemima logo changed six times before it was.
The most updated version of the brand image added pearl earrings and a white collar to the aunt jemima character according to chicago tribune.
