On the company s website it stated that green was a storyteller cook and missionary worker. Aunt jemima brand and logo is more than 130 year old and based on a real woman nancy green who was born into slavery. It looks like the aunt jemima brand will be removed from the quaker oats pancake boxes and syrup as first reported by nbc news.
The name however has remained a pain. Brand owner quaker oats addressed some concerns about aunt jemima s image in the late 1980s when it gave her more of a modern housewife look sans do rag. When the brand was established in the late 19th century her picture was meant to depict the mammy an old southern archetype that made black women look like they were content with being.
The iconic face of this pancake and waffle mix was inspired by a popular minstrel show character named aunt jemima. Quaker oats aunt jemima allie fenwick. Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21.
Aunt jemima portrayer anna robinson bettmann bettmann archive other archetypes invented around the same time were the black dandy an arrogant ostentatious man who tried to appear dignified but wasn t and jim crow a stereotypical slave the jezebel was a sexually promiscuous woman there was also the uncle tom character the male version of the mammy character. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. The company s website said the logo started in 1890 and was based on nancy green a storyteller.
The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law.
The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. See more ideas about aunt jemima vintage advertisements aunt.
Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest.
Aunt jemima old logo 1980. The wordmark is still used in a few countries to this day. However the 1989 icon replaces the 1968 one. Starting in mid to late june 2020 many brands with mixed race characters incorporated into their branding including uncle ben s eskimo pie cream of wheat mrs. Butterworth s and namely aunt jemima said they would make changes to their logos packaging and even names following.
Butterworth s and namely aunt jemima said they would make changes to their logos packaging and even names following. Starting in mid to late june 2020 many brands with mixed race characters incorporated into their branding including uncle ben s eskimo pie cream of wheat mrs. However the 1989 icon replaces the 1968 one.
The wordmark is still used in a few countries to this day.
