The image of aunt jemima will be removed from packaging later in 2020 while the name change will happen at a later date. On 17 june 2020 the owner of aunt jemima quaker a subsidiary of pepsico announced that the name is to be scrapped along with its logo and branding. Pepsico said this week that removing the image and name is part of an effort by the company.
The brand founded in 1889 is built on the stereotype of the black female slave who cooks for the white family. Aunt jemima the breakfast brand under quaker oats and owned by pepsico will receive a new name and logo amid racist backlash and twitter has been quick to offer some new name suggestions. Set out in 1893 to find an image to market his breakfast porridge now called.
Quaker oats retires aunt jemima brand and logo quaker to retire aunt are jemima name image removing th changing th bullshit popular memes on the site ifunny co. Bottles of aunt jemima branded syrup stand on a store shelf inside of a shop in brooklyn june 17 2020. The aunt jemima logo changed six times before it was retired in 2020.
An element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means especially imitation. A way of describing cultural information being shared. Quaker oats the parent company of aunt jemima pancake mix and syrup says it will completely rebrand the line including changing the name and logo saying the current brand is based on a.
The brand founded in 1889 is built on the stereotype of the black female slave who cooks for the white family. Aunt jemima the breakfast brand under quaker oats and owned by pepsico will receive a new name and logo amid racist backlash and twitter has been quick to offer some new name suggestions. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
Aunt jemima pancake products will undergo a rebrand after its makers acknowledged about 130 years in that the packaging and name lean heavily. Aunt jemima is finally getting a new name.
