Quaker oats said in a statement that the longtime brand will remove the controversial image of aunt jemima from its line of maple syrups pancake mixes and other foods starting at the end of 2020. First off many were confused as. Photo by justin sullivan getty images when the news broke that quaker oats would be rebranding aunt jemima pancake mix and syrup the internet had a lot to say.
Quaker oats abc news. Jun 17 2020 9 49 am edt. Quaker oats plans to retire aunt jemima image company to remove aunt jeremiah name and likeness.
The parent company of quaker oats announced friday that the brand will get new. Pepsico is changing the name and images associated with its aunt jemima brand acknowledging its racist origins. It would seem that quaker oats recent decision to retire aunt jemima and end its 130 year history of questionable brand imagery rooted in racial stereotypes falls into that latter category.
Nbc news reported the move is part of an effort by the company to make progress toward racial equality 8. Wcmh quaker oats announced wednesday it will discontinue the aunt jemima brand. These images became rhetorical devices for.
Quaker oats decision to retire aunt jemima both the character and the brand from its pancake mix and syrup lines is astonishing and poignant. The suit alleges that quaker oats found olivia hunter harrington s youngest daughter in 1989 to use to likeness in the updated brand imagery seen. It s aunt jemima versus the quaker oats man.
In 2014 a family claiming to be the descendants of anna short harrington a woman who portrayed aunt jemima in the 1930s sued quaker oats for 2 billion. Just as the formula for the mix has changed several times over the years so has the aunt jemima image. Jaffee a freelance artist from the bronx new york also designed one of the images of aunt jemima used by quaker oats to market the product into the mid 20th century.
The aunt jemima package was redesigned around the new likeness.
