We recognize aunt jemima s origins are based on a racial stereotype kristin kroepfl vice president and chief marketing officer quaker foods north america said in. The business shared the news while acknowledging its painful past. After more than 130 years quaker oats announced wednesday that aunt jemima the mascot for its breakfast food brand will no longer appear on store shelves.
People still associate the brand with racist ads such one from 1945 which. For over one hundred and thirty years aunt jemima has been a staple of the average american breakfast experience. The first stage is the shock stage and it is designed to get everyone s attention just like with dovegate another unintended ahem triggering of said strategy a few months back where a dove soap advert literally triggered blacklash via the age old formula of a black woman being turned white after using their product apparently the soap industry have a long history of this.
For over 130 years the aunt jemima brand has existed exemplifying the use of caricature to create a mammy image of a black woman confined to our collective kitchens. Now he s sharing his collection with the world. New racism museum reveals the ugly truth behind aunt jemima david pilgrim has spent decades collecting racist pictures signs and knickknacks.
Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21. See more ideas about aunt jemima vintage advertisements aunt. Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Via the gallery. Happifyin aunt jemima pancakes sho sets folks singin about racism.
We dug through the archives for some classic aunt jemima ads from the 1940s and it s true what they say.
