Quaker oats the parent company of aunt jemima pancake mix and syrup says it will completely rebrand the line including changing the name and logo saying the current brand is based on a. The owners chris rutt and charles underwood developed the pancake mix. The brand was established in 1889.
The brand s origin and logo are based on the song old aunt jemima from a musician show performer and reportedly sung by slaves. Aunt jemima s appearance has evolved over time. The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long.
For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo. The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long. For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo.
Aunt jemima was first brought to life by nancy green a. The pancake mix debuted in 1889 and the inspiration for the logo featuring a black woman came from the minstrel song old aunt jemima. The candy face of aunt jemima more than likely floods you with blissful reminiscences of consuming pancakes with buddies after a sleepover or feasting on waffles on a sleepy sunday morning nevertheless few understand the brand is extremely problematic and.
For over 100 years aunt jemima has been well known for its buttery maple syrup and after all its considerably nostalgic brand. The company s website said the logo started in 1890 and was based on nancy green a storyteller. The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer.
The image of aunt jemima will be removed from packaging later in 2020 while the name change will happen at a later date. On 17 june 2020 the owner of aunt jemima quaker a subsidiary of pepsico announced that the name is to be scrapped along with its logo and branding. Although depictions vary over time they are similar to the common attire and physical features of mammy characters throughout history.
Her skin is dark and dewy with a pearly white smile.
Aunt jemima nuevo logo. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant.
Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
