Now there s an outcry for a much larger change and quaker oats agreed that it was past time for an update to the image of a black woman who represents slavery. Aunt jemima has been around for 130 years and in that time she has had a few makeovers. Aunt jemima gets a makeover.
The familiar figure on pancake mixes and syrup will have a new gray streaked hair style minus the headband pearl earrings and a. Aunt jemima is going to have a new look her first in 21 years. But the momentum of the current wave of racial equality protests were finally enough to.
The history of aunt jemima is not new information and there have been calls to retire the brand before. The aunt jemima brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial. Pepsico will change the name and brand image of its aunt jemima pancake mix and syrup which has been criticized as racist amid a national debate over racial inequality in the us.
We acknowledge the brand has not progressed enough to. Quaker oats was the subject of an online campaign over aunt jamima being based on a racial stereotype kroepfl added that while the parent company has tried to update the aunt jemima brand through the years to be appropriate and respectful the time has come to scrap the current product in favor of a complete makeover. It shouldn t take ongoing global protests against racism and police brutality to open anyone s eyes to the realities of american racism in 2020 yet that s exactly what s happening.
Amazon finally aunt jemima products are getting the anti racist makeover they ve needed for more than 100 years. Five years ago the headband disappeared and aunt. Aunt jemima remained her girthy self until 1968 when quaker traded her bandanna for a more stylish headband and let her lose perhaps 100 pounds.
New york quaker oats is retiring the 131 year old aunt jemima brand saying the company recognizes the character s origins are based on a racial stereotype just hours later the owner of the uncle ben s brand of rice says the brand will evolve in response to concerns about racial stereotyping. The troubling history of this fictional figure is well documented coming straight out of a minstrel show but the companies making it were happy to sit by for the past 130 years and do. Pepsico the parent company that makes and sells aunt jemima brand syrup and pancake batter decided to discontinue the aunt jemima product line because the name and imagery is based on racist stereotypes.
