Aunt jemima was portrayed by several brand ambassadors through the years as the brand developed and it officially trademarked the name aunt jemima in 1937. The company said in a statement that while work has been done over the years to update the brand in a manner intended to be appropriate and respectful we realize those changes. Quaker oats spoke up first announcing in june that aunt jemima the name and face of the brand s syrup and pancake mix for more than 130 years would be no more.
In 1889 the creators of aunt jemima charles rutt and charles underwood sold the company to r t davis who soon found nancy green in chicago. Nancy green was born into slavery in 1834 in montgomery county kentucky. In 1890 a former slave named nancy green was hired to be the spokesperson for aunt jemima brand food products.
From a mammy type figure to a simple black american housewife the image of aunt jemima was continuously toned down through the years. Over the decades the image of aunt jemima has been changed and edited to remove the context of slavery. Quaker oats spoke up first announcing in june that aunt jemima the name and face of the brand s syrup and pancake mix for more than 130 years would be no more.
The logo has evolved over time with quaker dropping aunt jemima. The 130 year old breakfast brand s logo features a black woman named aunt jemima who was once dressed as a minstrel character. 1955 from the mid 1950 s to the late 1960 s actress aylene lewis portrayed aunt jemima at the aunt jemima restaurant in the newly opened disneyland there she serves pancakes and poses for photos with guests.
This however is incorrect. Some sources claim that quaker didn t use another actor to portray the role of aunt jemima until ten years after green s death. Davis milling company in 1926.
Quaker oats bought the r t. The company was ultimately renamed aunt jemima mills in 1914 and davis remained on the job until 1923. Just as the formula for the mix has changed several times over the years so has the aunt jemima image.
Jaffee a freelance artist from the bronx new york also designed one of the images of aunt jemima used by quaker oats to market the product into the mid 20th century.
Aunt jemima images through the years. Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest. See more ideas about aunt jemima vintage advertisements aunt. The aunt jemima package was redesigned around the new likeness.
The aunt jemima package was redesigned around the new likeness. See more ideas about aunt jemima vintage advertisements aunt. Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest.
