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The company will announce the new name at a later date. The new packaging will hit shelves by the fourth quarter of 2020. Quaker oats company is changing the name and marketing image of the 131 year old aunt jemima pancake mix and syrup.
New york after more than 130 years aunt jemima is being removed from packaging for syrup and pancake mix. Pepsico is changing the name and marketing image of its aunt jemima pancake mix and syrup according. A bottle of aunt jemima syrup sits on a counter wednesday june 17 2020 in white plains n y.
Quaker did not say what the name would be changed to. A spokeswoman for pepsico owned quaker oats company told adweek that it recognized aunt jemima s origins are based on a racial stereotype and that the 131 year old name and image would be replaced on products and advertising by the fourth quarter of 2020. A spokeswoman for pepsico owned quaker oats company told adweek that it recognized.
Pepsico is changing the name and marketing image of its aunt jemima pancake mix and syrup according to media reports. A bottle of aunt jemima syrup sits on a counter wednesday june 17 2020 in white plains n y. Michele hoskins parlayed a generations old family recipe for maple syrup into a nationwide business michele foods and now she hopes to gain market share due to the retirement of the aunt jemima.
When quaker oats announced last month that its iconic aunt jemima syrup and other food products would be rebranded it had some unexpected positive consequences for a suburban business owner. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law.
The aunt jemima pancake mix debuted in 1889 the first ready mix.
Old aunt jemima syrup advertisement. Hours after quaker oats announced it is retiring the 131 year old aunt jemima brand saying the company recognizes the character s origins are based on a racial stereotype the owner of the. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
Aunt jemima is a brand of pancake mix syrup and other breakfast foods. Hours after quaker oats announced it is retiring the 131 year old aunt jemima brand saying the company recognizes the character s origins are based on a racial stereotype the owner of the.
