The image of aunt jemima will be removed from packaging later in 2020 while the name change will happen at a later date. On 17 june 2020 the owner of aunt jemima quaker a subsidiary of pepsico announced that the name is to be scrapped along with its logo and branding. Images of mammy type characters have also appeared on commercial goods in the united states over the years with ferris university citing aunt jemima as the most successful usage of the stereotype.
Pepsi co quaker oats parent company said the rebranding. While the mascot went through small cosmetic updates over the years she still portrays a mammy figure the stereotype of an enslaved housekeeper who happily worked for her white masters. The aunt jemima character has roots in a minstrel song that romanticized the antebellum south.
The company announced the move wednesday morning that the syrup and pancake mix will get a new name and logo. Pepsico the parent company of quaker oats has announced that after 131 years the name aunt jemima and the logo for the breakfast brand are being retired. The company announced the move.
Pepsico the parent company of quaker oats has announced that after 131 years the name aunt jemima and the logo for the breakfast brand are being retired. The company s website said the logo started in 1890 and was based on nancy green a storyteller. The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer.
The logo has evolved over time with quaker dropping aunt jemima. The 130 year old breakfast brand s logo features a black woman named aunt jemima who was once dressed as a minstrel character. Just as the formula for the mix has changed several times over the years so has the aunt jemima image.
Jaffee a freelance artist from the bronx new york also designed one of the images of aunt jemima used by quaker oats to market the product into the mid 20th century. The aunt jemima package was redesigned around the new likeness. See more ideas about aunt jemima vintage advertisements aunt.
Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest.
Logo aunt jemima images through the years. Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21.
Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21.
