Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. The aunt jemima image has evolved over the years to meet socially acceptable standards of the times but the brand could not shake its history of racial stereotypes and connections to slavery. Quaker oats said in a statement that the longtime brand will remove the controversial image of aunt jemima from its line of maple syrups pancake mixes and other foods starting at the end of 2020.
Pepsico is changing the name and marketing image of its aunt jemima pancake mix and syrup according. A bottle of aunt jemima syrup sits on a counter wednesday june 17 2020 in white plains n y. The company plans to change the moniker shortly after that.
Quaker says the 140 year old image will be removed from pancake boxes and syrup bottles by the end of the month. Just as the formula for the mix has changed several times over the years so has the aunt jemima image. Jaffee a freelance artist from the bronx new york also designed one of the images of aunt jemima used by quaker oats to market the product into the mid 20th century.
The aunt jemima package was redesigned around the new likeness. The aunt jemima brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial. See more ideas about aunt jemima americana racist ads.
Jul 10 2018 explore connie ochsner s board aunt jemima followed by 2268 people on pinterest. See more ideas about aunt jemima aunt aunt jemima pancakes. Oct 30 2012 explore barbara golden s board aunt jemima followed by 332 people on pinterest.
A product image as the 130 year old brand features a black woman named aunt jemima who was originally dressed as a minstrel character the brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial stereotype on june 18 2020.
