This is the story of the woman who became a food that became a product which became one of the most recognizable figures in history. Before aunt jemima came to be an american icon an initial interest needed to be established. However when thinking of aunt jemima people often associate a person to the name not the pancakes.
Black lives matter people as she dumps a box of aunt jemima pancake mix down the sink. In the tiktok kirby talks about the history behind the aunt jemima brand and ends with not today. The aunt jemima caricature was a product of the white imagination and the minstrel shows of 19th century america said gregory smithers a history professor at virginia commonwealth university.
Aunt jemima the breakfast food company is a brand which has long received criticism due to its logo that features a smiling black woman featured on its products. Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21. Richard was the face of aunt jemima from 1925 to 1940 a texas cbs station reported noting signs into the town say home of lillian richard aunt jemima in 1995 the texas legislature.
In 1889 the creators of aunt jemima charles rutt and charles underwood sold the company to r t davis who soon found nancy green in chicago. Nancy green was born into slavery in 1834 in montgomery county kentucky. In 1890 a former slave named nancy green was hired to be the spokesperson for aunt jemima brand food products.
I understand the images. Relatives of former aunt jemima spokeswomen say they are concerned that their family history will be erased as quaker oats moves to rebrand the syrup and pancake mix. 1933 anna robinson portrays aunt jemima at the second chicago world s fair she travels the country promoting aunt jemima and is able to make enough money to provide for her children and buy a 22 room house where she rents rooms to boarders.
It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix.