When quaker oats announced last month that its iconic aunt jemima syrup and other food products would be rebranded it had some unexpected positive consequences for a suburban business owner. Also named in her statement to channel 45 was longtime quaker product spokesperson william henderson whose familiar likeness appears most famously on boxes of oats and various other. In an exclusive interview with channel 45 news aunt jemima brown is now alleging that decades ago she was sexually harassed by uncle ben harris.
We recognize aunt jemima s origins are based on a racial stereotype kristin kroepfl vice president and chief marketing officer of quaker foods north america said in. The left claimed another cancel culture victim after quaker oats announced it would discontinue its aunt jemima pancake syrup brand to appease the black lives matter mob. In 2014 a family claiming to be the descendants of anna short harrington a woman who portrayed aunt jemima in the 1930s sued quaker oats for 2 billion.
Quaker oats used harrington s likeness on products and advertising and it sent her around the country to serve flapjacks dressed as aunt jemima the gig made her a national celebrity in 2014 evans filed a lawsuit against quaker oats for 3 billion considering they were not receiving any royalties. Quaker oats announced that it is retiring the aunt jemima brand and logo saying that its origins are based on a racial stereotype. The 130 year old aunt jemima brand of pancake mix waffles and breakfast syrup will be no more the quaker oats company announced on june 17.
Nbc news reported the move is part of an effort by the company to make progress toward racial equality 8. Wcmh quaker oats announced wednesday it will discontinue the aunt jemima brand. Eskimo pie aunt jemima uncle ben s and.
Quaker oats recently announced it plans to retire aunt jemima from packaging on syrup and pancake mixes in the wake of calls for racial equality. Associated press by richard j. Quaker oats decision to retire aunt jemima both the character and the brand from its pancake mix and syrup lines is astonishing and poignant.
