Joseph missouri who decided to hire a model to be the face of aunt jemima. Davis milling company in st. At that time rutt and underwood had sold the brand to the r t.
They filed the aunt jemima trademark in 1893 but the aunt jemima pancake mix did not debut until 1889. In 1889 the creators of aunt jemima charles rutt and charles underwood sold the company to r t davis who soon found nancy green in chicago. Nancy green was born into slavery in 1834 in montgomery county kentucky.
In 1890 a former slave named nancy green was hired to be the spokesperson for aunt jemima brand food products. The name however has remained a pain. Brand owner quaker oats addressed some concerns about aunt jemima s image in the late 1980s when it gave her more of a modern housewife look sans do rag.
Mars which owns uncle ben s issued a statement on the product s brand evolution. Said the product branding for uncle ben s rice will evolve while quaker oats said it will discontinue the aunt jemima pancake and syrup brand to fight racism wcnc reported. Joshua paladino liberty headlines mars inc.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Mars which owns uncle ben s issued a statement on the product s brand evolution. Said the product branding for uncle ben s rice will evolve while quaker oats said it will discontinue the aunt jemima pancake and syrup brand to fight racism wcnc reported.
Joshua paladino liberty headlines mars inc. The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long. For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo.
It is currently owned by the quaker oats company of chicago a subsidiary of pepsico.
Aunt jemima branding evolution. The aunt jemima brand was created in 1889 by chris rutt and charles underwood two white men to market their ready made pancake flour. The origin of the company s imagery and branding is steeped. Evolution of aunt jemima. While the brand aunt jemima had many factors that contributed to its early success it is undeniable that the mammy image was the major contributor to its ultimate success.
This image of mammy was impactful because it gave consumers a sense of southern plantation nostalgia a sense of southern hospitality and. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. The aunt jemima pancake mix debuted in 1889 the first ready mix. By 1915 it had become one of the most recognized brands in us history and changed us trademark law.
By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
This image of mammy was impactful because it gave consumers a sense of southern plantation nostalgia a sense of southern hospitality and. While the brand aunt jemima had many factors that contributed to its early success it is undeniable that the mammy image was the major contributor to its ultimate success. Evolution of aunt jemima.
The origin of the company s imagery and branding is steeped. The aunt jemima brand was created in 1889 by chris rutt and charles underwood two white men to market their ready made pancake flour.
